Skip to main content

News & Advice

Filter

know your audience
KNOW YOUR AUDIENCE – A quick guide to market segmentation and messagingStrategy & tactics

KNOW YOUR AUDIENCE – A quick guide to market segmentation and messaging

Taking the time to identify all the groups that make or influence the purchase decision is key, but a thorough market segmentation exercise runs far deeper than this, giving insight into each group’s needs and behaviour. This in turn makes…
6 December 2021
10 reasons why every business should have a website
10 reasons why every business should have a websiteDigital marketing

10 reasons why every business should have a website

There are a surprising number of businesses out there who still have no website, and a load more who’s website is so bad that it puts potential customers off. Here are ten great reasons why every business should have a…
10 November 2021
brand stretching
Branding and Brand StretchingLogos and branding

Branding and Brand Stretching

Bringing in new products and services and entering new markets can be a great way to generate incremental sales… but before you start investing in this approach, it’s worth giving some thought to your brand.
12 July 2021
website design for small businesses
Website design for small businessesDigital marketing

Website design for small businesses

A good website will help attract new customers whilst a bad website may actually put people off. This article is designed to help make sure your website is good!
28 June 2021
logo design article
The 10 Cs of great logo designLogos and branding

The 10 Cs of great logo design

Designing a new logo can be great fun, but it’s important to get it right. This ten-stage process is designed to help make sure your logo is not only something to be proud of, but also that it works for…
24 May 2021
making the most of your marketing budget
Making the most of your marketing budget – 9 simple stepsROI

Making the most of your marketing budget – 9 simple steps

Marketing activity should be planned to meet your objectives and deliver on your marketing strategy… but to achieve the best return on investment, it also needs to be reactive to changes in the market. These nine steps are designed to…
12 May 2021
why is content marking so powerful
What is content marketing and why is it so powerful?Strategy & tactics

What is content marketing and why is it so powerful?

In this article, we’ll answer the following questions: What is content marketing? What are the potential benefits? What makes good content? What makes content marketing effective?
19 April 2021
remote is the new normal
Remote is the new normalStrategy & tactics

Remote is the new normal

The Coronavirus is here to stay and as lockdown measures are relaxed, we should expect to see a surge of infections. As a result, many will choose to lead a more remote lifestyle – but what does this mean for…
13 April 2021
marketing metrics
The marketing metrics minefieldDigital marketing

The marketing metrics minefield

They say there are lies, damned lies and statistics. I disagree. Statistics are essential in monitoring the effectiveness of any marketing activity… the key is to ensure that the source of the data is understood and that the results are…
29 March 2021
Six stages of customer engagementStrategy & tactics

Six stages of customer engagement

Some prospects will know about your business, some may be lapsed customers, some may never have heard of your business. An effective marketing strategy will target these groups separately and be designed to initiate contact and nurture the new relationships…
22 March 2021
six words
Six words that should form the basis of every marketing strategyStrategy & tactics

Six words that should form the basis of every marketing strategy

With more and more people researching and buying online, it is more important than ever not only to have a website, but to have a great website. Here are ten website design tips to ensure your site performs for your…
15 March 2021
website design tips
Ten tips for excellent website designDigital marketing

Ten tips for excellent website design

With more and more people researching and buying online, it is more important than ever not only to have a website, but to have a great website. Here are ten website design tips to ensure your site performs for your…
1 March 2021
Step 5: How can your business become more flexible, agile and adaptable?Post-pandemic success

Step 5: How can your business become more flexible, agile and adaptable?

From a business management perspective, the pandemic has presented a unique opportunity to reshape businesses, making them more agile to adapt to changing market conditions in the future.
22 February 2021
Step 4: How can you differentiate your products and services?Post-pandemic success

Step 4: How can you differentiate your products and services?

Differentiation can be essential in making a business competitive, but it’s not as black and white as you may at first think.
15 February 2021
diversify our customer base
Step 3: What could you do to diversify your customer base?Post-pandemic success

Step 3: What could you do to diversify your customer base?

With market dynamics changing and demand shifting, this is good time for businesses to review their position in the market and explore four key growth opportunities.
8 February 2021
E-commerce website design and development
Step 2: Should your business be offering online transactions?Post-pandemic success

Step 2: Should your business be offering online transactions?

Before the pandemic, online transactions were already growing at the expense of the high-street-only retailers; the pandemic has not created this trend, but it has accelerated it. Massively.
1 February 2021
website design agency
Step 1: Is your website working as well as it could?Post-pandemic success

Step 1: Is your website working as well as it could?

A website can perform many different functions, depending on the nature of the business. In its most basic form, a website can be a showroom or brochure for your business.
25 January 2021
Darwin
Five steps to post-pandemic business success – introductionPost-pandemic success

Five steps to post-pandemic business success – introduction

Darwin suggested that the animals that are best able to adapt to their changing environment will prove to be the most successful in surviving and reproducing in the long term. The same could be said for the world of business.
22 January 2021
Is intrusive marketing damaging your brand?Strategy & tactics

Is intrusive marketing damaging your brand?

There was time when TV advertising was king, telemarketing was effective, doorstep selling was perhaps not welcomed but was tolerated, and direct mail worked.
16 January 2021