If you have multiple products or business streams, you may need to consider having more than one brand, and then it’s important to consider how the brands will work together. Creating your own brand for bought-in products can also be a great way to avoid direct price competition.

We have considerable expertise when it comes to both the strategy and creation of brands. We can help with designing a new logo or evolving an existing logo, and we can put together some comprehensive brand guidelines if required.